For any business with a website, search engine optimization should be an integral part of the growth strategy of their business. The basic premise of search engine optimization is to improve a website’s ranking in search results. When this happens, website owners will see more traffic to their websites.

Search engine optimization does not need to be an overly complex or time-consuming endeavor. With some simple steps, you can drastically improve the search engine optimization of your website.

Choosing Good Keywords Is an Integral Part of SEO

Regarding keywords, a shotgun approach is definitely not the best choice. Research needs to get done to make sure you are targeting keywords that will drive specific actions.

Once you have an appropriate keyword list, it is time to get those keywords into every part of your website. Adding keywords includes the content you create, website URLs, blog post titles, and even images you post on your site.

The most important spots where you can put these keywords are in the title tag and the page headers of your content. One thing to remember is to make sure not to overdo it when putting keywords on your site. When content does not read naturally and instead looks like it is simply a bunch of keywords on a page, it will hurt you in your search engine optimization efforts.

Create a Site Map So Web Crawlers Understand Your Site

One item that often gets overlooked by website creators is the use of a site map. You should think of this as a roadmap of your site for a web crawler.

Creating a site map and then sending that to web crawlers helps the web crawler to find all aspects of your site. It also helps show the web crawler how the site elements work together, such as the hierarchy of items found on the site.

Do Not Forget Your Social Media Presence

When it comes to search engine optimization, it can get easy to get fixated on your website. Never forget that your social media channels are a part of your digital presence.

Take the time to include links to your site’s content from your social media posts. These links offer a great way to attract users you may not find in organic search results.

Excellent search engine optimization does not need to be overly complicated but does take time and effort. When search engine optimization is a part of a daily digital routine, the improvement in website performance can be extraordinary.

At Monterey Commercial Capital, we look forward to providing your business with the marketing it requires to grow and thrive. Contact us today for a free, no-obligation analysis of your marketing needs.